Master in SEL, academic leadership in the convergence economy
In addition to my research and consulting missions, I also serve as Director of the Master in Sports, Entertainment & Lifestyle at emlyon business school
This program operates at the intersection of three accelerating industries – sport, entertainment, and lifestyle – training future leaders who understand convergence not as a trend but as a fundamental restructuring of value creation, audience engagement, and strategic positioning.
The convergence ecosystem
The Master in SEL is designed for graduates who understand that tomorrow’s strategic opportunities exist at the boundaries between industries – where sports properties operate as entertainment platforms, lifestyle brands build media empires, and content creators reshape competitive landscapes.
This master’s program doesn’t teach sport business, entertainment business, or lifestyle business separately. It teaches convergence as a strategic capability.
