I try to identify how the transfer in power to consumers is changing the way organizations manage their brands.

What does it mean : mostly, helping organizations cultivate and execute innovation culture to stay ahead of competition.

I’ve spent the last 15 years analyzing the evolution of brand management and worked in strategy, consulting, executive training (Group Les Échos) and have served as head of marketing in the sports industry the 10 previous years. I’m now a practitioner scholar at emlyon business school, trying to make sense of these changes.

I also spend some time as a venture partner and investor in the sport’s tech industry.